Performance Marketing

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Trust the digital marketing professionals: we will establish a customized Bonus Plan tailored to your needs.

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What our Performance Marketing service entails

Performance marketing in digital marketing is an approach that focuses on measuring and improving performance and results achieved through marketing strategies. This approach allows businesses to optimize their advertising campaigns, distribution channels, and promotional tactics to maximize return on investment (ROI) and achieve predefined goals.

In our agency specialized in performance marketing, we define the strategic approach based on the client’s objectives.

Increase sales

Lead generation

Brand growth

Customer loyalty

Communication plan

Once the objectives are established, we define the Communication Plan: the strategic document where we identify the most suitable platforms and tools to achieve them, such as landing pages, Google Ads, social media advertising campaigns, and, in general, all necessary digital marketing activities. This is a crucial step to narrow down the scope and define the most suitable performance marketing strategy.

Bonus Plan

The Bonus Plan is defined in collaboration with the client: after setting the goals and selecting the tools to use, we choose Key Performance Indicators (KPIs) to numerically define the performance and thresholds for rewards. This is how we fulfill our promise: “pay by results”.

Where we do it

We strategically place your ads on search engines, social media, and websites that are best suited to reach your target audience.

Performance Marketing on Social Media

Performance marketing on social media is a strategic approach to online marketing that relies on using major social platforms (such as Facebook, Instagram, X, LinkedIn, TikTok, and others) to promote products, services, or content tailored to a specific audience.

Companies can leverage these features to effectively achieve their marketing objectives, measure the performance of advertising campaigns, and attain concrete and measurable results.

Facebook & Instagram

Facebook and Instagram allow the posting of ads on both platforms with a single set of creatives, simplifying campaign management. Thanks to their extensive user base, these two social media platforms enable reaching a broad and diverse audience. They provide advanced options for demographic, behavioral, and interest-based targeting, allowing advertisers to reach their desired specific audience. Additionally, retargeting activities enable reaching users who have previously interacted with the website or pages, increasing the likelihood of conversion.


LinkedIn is the ideal platform for B2B marketing. It allows targeting professionals based on job title, industry, position, and more. It is effective for generating high-quality leads, for example, through InMail ads or Lead Gen Forms.

Performance Marketing on Google

Performance marketing on Google is a strategic approach aimed at optimizing online marketing campaigns using the various advertising platforms offered by Google, such as Google Ads (formerly known as AdWords).

Precision targeting

With demographic, geographic, interests, and behavioral user data, it’s possible to precisely define the target audience for advertising campaigns.

Measurable performance

Performance marketing on Google relies on measurable data and metrics. Businesses can monitor the real-time performance of their campaigns, including the number of clicks, conversions, cost per conversion, and more. This measurability allows for constant adaptation of strategies to maximize results.

Continuous optimization

Through data analysis and experimentation, businesses can make adjustments to their campaigns to consistently improve performance and return on investment.

Controlled budget

Performance marketing on Google allows businesses to set daily or total budgets for advertising campaigns, ensuring that they don’t spend more than planned. This helps maintain control over advertising costs.

A variety of advertising options

Google offers diverse advertising options, including search ads, display ads, video advertising on YouTube, and in-app ads on mobile devices.

Are you looking for an agency specialized in performance marketing?

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